Things to Know About Sustainable Packaging

There has been a lot of talking about sustainability in the packaging world. This is the reason that we see a lot of content published on the web on the topic of how to go green in your business and what trends to follow in order to incorporate sustainability into the packaging process. In this scenario, it is important to note that sustainability is no longer a suggestion. It has become a necessity.

In this era, consumers seem more concerned about the impact of packaging on environment. This is the reason that they expect their desired products to be packaged using sustainable packaging materials. With current and future generations emphasizing more on the green packaging solutions, sustainability has become a major point which the consumers consider before buying a product. The details about packaging and recycling have become more widely known. This is the reason that consumers pay attention to the labels such as “sustainably sourced” or “recycled material”.

In this scenario, the packaging companies are also paying attention to the factors such as emission, consumption of water, consumption of energy and disposal methods. And since consumers now expect companies to careful about the impact of packaging on environment, bigger companies such as Amazon, Target, and Coca Cola have started to respond to the requirements.

In this scenario, it is worth mentioning that Target has set sustainability goals which they are hoping to achieve by 2020-2022. The goals are simple and quite achievable. The purpose of sharing those goals is to encourage other businesses to work on sustainable packaging.

Sustainability goals for packaging

The sustainable goals laid out by Target are mentioned as under:

• The first goal is to source the entire paper packaging from the forests which are sustainably managed.
• Another major goal is to eliminate the use of polystyrene in the packaging process because this material is hard to recycle and it is a potential pollutant.
• It is to be made sure that all of the packages qualify for GreenBlue’s How2Recyle labels which tend to educate consumers about the proper ways to recycle.
• One of the objectives is to support The Recycling Partnership and other initiatives that are working to improve recycling of packaging materials. The support is also for the establishment of similar programs in other regions of the country.
• Creating demands for the recycled goods. It can be done by working with the organizations which are already working on innovative recycling packaging solutions. Moreover, consumers need to be educated about why sustainability is important in the product packaging.

If you are conscious about sustainability in the product packaging, you are not only working on improving the environment but you are also strengthening your relationship with your customers.